Amazon Prime Early Access Sale
Conceptualized and designed the static+motion design system for the first-ever Prime Early Acces Sale; Amazon’s brand-new deals campaign.
The creative constrcut leverages the existing Prime Day design system, with adjustments such as added confetti to elevate the celebratory factor and communicate ‘Prime Members feel like a big deal’.
Deliverables spanning TV, Online Video, Digital Display, Digital OOH, OOH, onsite and outbound communications across 11 EU locales.
2022
For Amazon