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Amazon PEAS

Amazon Prime Early Access Sale
Conceptualized and designed the static+motion design system for the first-ever Prime Early Acces Sale; Amazon’s brand-new deals campaign.

The creative constrcut leverages the existing Prime Day design system, with adjustments such as added confetti to elevate the celebratory factor and communicate ‘Prime Members feel like a big deal’.

Deliverables spanning TV, Online Video, Digital Display, Digital OOH, OOH, onsite and outbound communications across 11 EU locales.

2022

For Amazon

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